Give People Time to Read Your Book

By GenZ Founder Morissa Schwartz

When authors write a book, they tend to think that they’re going to have instant success. I was one of them. Right after I self-published my first book in high school, when I didn’t have people knocking down my door, I thought I was a failure. I would never write again! (That lasted all of two days).

When I had my first book traditionally published, I tried to have a book signing in town at an arts center. The venue said ‘no,’ and I thought I was a failure. I assumed that they hated my book and that my book was awful. I thought I knew that this meant no one was going to read my book, that my book was a failure.

But things take time. A few months after the venue declined,  I got an email from a local library, and they wanted me to do a feature reading there. They made posters and had a whole event dedicated to just me and my book. There were a good 50 readers there, and it was amazing. One of the people there was a manager at Barnes& Noble. And she asked me to do a reading there.  Now, that has been my dream…to do a reading at Barnes & Noble since I was eight years old, when I saw the author of my favorite books doing a reading there. Then, I got to do two Barnes & Noble book readings, just from that one opportunity.  Those readings were MONTHS after my book was released. Many authors make the mistake of thinking that everything must be done WHEN your book is released, but really, book readings and promos can happen at any time. In fact, focusing on readings after your book is released is better, because focusing on it before can get in the way of the creative/publishing process.13198533_1258519757509715_2102968915135136407_o

Instant success does not happen with a book for the simple reason that it takes some time for people to read a book. Even if someone purchases your book the day it is released, the majority will not read it right away…but the majority will not buy it the instant it is released either. So as much as you may want people to read your book and get those glowing reviews right away just doesn’t always (or even often) happen.  Life gets in the way and you have to understand your readers.

For my book, Notes Never Sent, the main purpose was to inspire people. And I did not think it inspired anybody at first. My parents read it, and they loved it. But they’re my parents; they have to be nice and say they love my writing right? I didn’t really see any reaction at first. The first reaction I actually saw was at that library. I read a story that I wrote about my great-grandmother, and a woman in the third row was hysterically crying. That was when I realized that my book really can impact people. It was doing what I set out for it to do, and I had been too blinded by my own fears to see it.

Fast-forward to one year later, only a month ago, and I was at an event speaking to female entrepreneurs.  A woman that I did not know came up to me and told me that her daughter is a fan. I wondered why she was trying to flatter me like that. There is no way that I could have ‘fans.’ I’m not Taylor Swift. I thought ‘what’s the catch?’ Was she trying to sell me something? But it turns out, she was genuine. Later in the night, she asked me if I would meet her daughter. She wanted me to surprise her for her 16th birthday. So we met at a local diner (a central location in my book) and when her daughter walked into the diner she screamed. She was so happy. “You’re the best mom ever!” she yelled to her mom, as she proceeded to ask how her mom got me there. It was surreal. We talked for an hour and a half about reading and writing. She was inspired by my book for all that time, and I had no idea.

It’s been nearly 2 years since my book was released, and I am only now finding out that it inspired people.

So, authors, I leave you with this: be patient. Success does not happen overnight; you never know who is going to read your book and when they are going to do so.

One Year of GenZ Publishing

Press release from GenZ:

Aberdeen, NJ November 8, 2016: GenZ Publishing is clearly the fastest growing publisher of 2016!

Having published over thirty books (four of them topping the Amazon bestseller list) and mentoring dozens of new and innovative authors, GenZ is turning the literary publishing world upside down. This past year has been a whirlwind success, and there is no telling what will come next for this publishing startup.

Morissa Schwartz, bestselling author and literary whiz, founded GenZ Publishing after determining that there was a need for more new, young, and innovative voices in literature. Her vision was to shake up the industry by finding the very best talent and showcasing their work in trendy, new ways. She wrote her business plan for GenZ Publishing just four days after she graduated college, and the rest is history. Morissa said in a statement on her website MorissaSchwartz.com, I had no marketing budget or allowance. I only had my work ethic. I began promoting my new company via social media. I would often stay up until 4am, trying to find the perfect new writers for my company and ways to make GenZ a success.” Through perseverance and hard work, Schwartz has found many talented authors with just as much drive, motivation, and work ethic. “It is definitely a team effort,” Schwartz explained.

GenZ publishes books in many genres, so long as the work is innovative, positive, and forward thinking to stay with GenZ’s mission of being ‘publishing of the future.’ The company’s first book release, TALES OF A RECEDING HAIRLINE by K.W. Peery, was ranked #1 on Amazon’s Hot New Releases List and is being heavily praised by critics for its prolific prose. Mr. Peery’s follow-up, PURGATORY, also hit #1 on the charts. GenZ and Mr. Peery are currently working on their third collaboration due out in 2017. Other popular titles from GenZ Have included young adult romance novel LEARNING TO FLYan exploration of the trials and tribulations of a military family  THE TIES THAT BIND, and psychological thriller A CONFESSION. Additionally, a sequel to mystery thriller, AN HOUR FOR MAGIC, titled Hollow be Thy Name is due out in early 2017.

GenZ celebrated the anniversary with a 45-minute-long video and podcast episode about the past year.

About GenZ Publishing from GenZPublishing.org

GenZ™ is on a mission to improve the world one word at a time. That is why we are the place for voices to be heard in a way not previously done in print and on digital media.

We know from experience that building a portfolio can be difficult for writers and artists. Starting a long term career is even tougher. It can be most trying on the young people who are just getting into writing, journalism, and the workforce. Whether these young people are applying to college, graduate school, or a job, having a standout sample of their work is necessary. Being published is difficult without an agent or the establishment that comes with age and having work recognized in a sea of so many writers can be the most challenging.

Genz bgRight now, there is an underrepresentation of new, young, and innovative voices in the publishing and print world. We are ready to change that.

GenZ™ Publishing provides new writers the opportunity to have their books published that can be shared with friends, family, prospective employers, fans, and readers alike. When they have a book published, it is their way of proving to the world what they can do and how the new generation will change the way the world is looked at.

Things You Probably Didn’t Know About the Publishing Industry

When it comes to the publishing industry, I have pretty much seen it all: self-publishing, traditional publishing, and everything in between. I self-published my first book in high school, had a book traditionally published in college, and started my own publishing company in grad school. I think about how much I didn’t know about the industry when I was just a starry-eyed high schooler writing a book, and when I talk to people about publishing now, there are misconceptions about the industry I hear over and over.

 

Look to Lester

My Dog, Lester, Inspires Me Every Day

I know, I know…what can a dog possibly teach you about life? A lot, actually.

See, my Maltese, Lester, is one of the most special creatures I have ever known. He is a great reminder of what it means to be inherently good.

We adopted Lester fifteen years ago, to keep my three-year-old Shi Tzu, Sammy, company when everyone was at work and school. See, at that point, Sammy was lonely and needed a friend. But Lester quickly became way more than just Sammy’s playmate. He grew into a source of joy and a reminder of the awe that is abundant in this world.

 

Every dog is different. I have known many dogs, all special in their own ways. One of Lester’s greatest gifts is his sweetness. In his fifteen years of life, Lester has never so much as growled at someone. He is excited to meet everyone that he comes into contact with, whether it is a tiny bunny or a grown human. He has no prejudices. He sees each of earth’s creatures the same and invites everyone he meets to play, usually with his prized hamburger squeak toy in his mouth.

Speaking of his hamburger, Lester is extremely loyal. He has gotten dozens of gifts since getting that toy as a puppy, but he always chooses the hamburger. It is his favorite, always has been, always will be. He forms bonds and sticks with them, whether they are with toys, animals, or people.

When I or a member of the family gets sick, he is loyal in the same way. The usually active little fellow will lay with them until they recover. I could bet anything that if he had thumbs, he would be preparing them soup and tea also.

Lester is also a fighter. He is fifteen, but no one who sees him ever believes it with his cheerfulness and energy. Not only is he considered an elderly dog, but just a few months ago, Lester could not even walk. He needed a wheelchair to get around.

But guess what? That little fighter worked with his wheelchair to bring back his strength.

I never thought I’d see him walk again, let alone run. Yet there he is, every day like clockwork, with his hamburger in his mouth begging to play and chasing anyone who will.

If you ever want to know what true inherent goodness looks like, look at Lester. Goodness in its purest form.

This tiny eight pound Maltese is the epitome of a being who sees the world as an amazing place and does his part to make it even better.

*And he remains adorable at all times.

A Booked Weekend

It all started Saturday Morning with an Indie author panel at the Museum for Early Trades followed by partaking in the Madison Storyteller’s Festival in the afternoon. That night was the June Bug Festival in Metuchen, NJ. The very busy weekend was concluded on Sunday with a reading and workshop at Barnes & Noble.

6/11; 10:00 AM, Indie Author Panel

6/11; Afternoon, Madison Storyteller Festival

6/11; Evening; June Bug Festival

6/12; Afternoon; Barnes & Noble Reading & Workshop

 

 

 

Asbury Park Inn Interview

IT WAS A PLEASURE TO SPEAK WITH KATE FROM THE ASBURY PARK INN, A BED & BREAKFAST IN ASBURY PARK FOR COASTAL NJ SMALL BUSINESS.

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Asbury Park Inn exterior

 

Kate and her husband now own the Inn, but she was in private equity in NYC for close to ten years.

 

Kate wanted to do something more rewarding. She had gone to culinary school in NYC before focusing on client services and knew she wanted to do something like this that could combine these talents and interests.

Kate said, “Owning the Inn is great, because I can work in my own home on my own terms doing what I love.” She also recognizes the value of giving back through the community and environment.

She makes breakfast for her guests every day with local ingredients and food. She gets eggs, produce, and meats from a local farm in Howell and other ingredients from local small shops. This is just one way that the Inn stays green and local. By using locally grown products, the local businesses thrive and less harm is done to the environment.

She also meets many people. Most who stay there are from New Jersey. On this, Kate said, “The most rewarding part is meeting and spending time with guests; there are great people in New Jersey.”

The Inn is two blocks from the beach. Kate spoke about the changes she has seen in the community, “There is a huge revitalization in Asbury Park…It was grass roots getting it started. A small group of dedicated people invested in the city to help new businesses open up and making it a shore destination.”

One of the greatest lessons Kate has learned from being a small business owner is that giving back and being part of the community is important. She said, “You only get what you give. Putting your time in is important and really hard work. It has been eye opening how much work is actually involved in owning a seasonal business.”  

She added that she has great respect for people with seasonal business and that there is great morale with all small businesses and mentioned how the comradery that exists between small business owners is incredible. That is what keeps small businesses and communities thriving.

B-Fest Teen Book Festival

“Join us June 10 through 12 at Barnes & Noble stores nationwide for B-Fest, our first Teen Book Festival. On Sunday, June 12 teen author Morissa Schwartz will be discussing and signing her book Writing for the Next Generation and afterward will be participating in our story development workshop at 2:00 PM.”

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Barnes & Noble Signing